EMOTIVE CREATIVITY AS THE BASIC CHARACTERISTIC OF COMIC ECO-DISCOURSE

This article focuses on the ecological approach in comic discourse which aims at analyzing interinfluence of language environment and person’s environment, regulated by emotions. It is proved that violation norms (language, logical, ontological, valorative) eco-discourse key factor paradoxicality, a norm for humour. Thus, essence lies its variation. We conclude flexibility depends creativity identity. Creativity presupposes charisma, talent, inspiration, intention to create something unique, wit etc. In our work creative identity postmodern American writer-humorist Dave Barry. The author’s linguocreativity finds expression game – technique comic. Barry’s texts include: incongruent combination title picture, graphical norms, specific book cover with self-ironic photo author, usage intertextual elements (allusions, parodies, reminiscences, quotes etc.). Scientific research demonstrated interaction Barry as discursive world surrounds him through medium author tries improve surrounding non-canonical variation means, thereby contributes ecology discourse.